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Toronto Transit, Rebranded
Corporate Identity, Branding

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April 2012

The proposed corporate identity design for the TTC is an outlined circle that suggests a rotating wheel, signifying motion, speed, direction and efficiency, all aspects that the TTC stand by. The arrows coming into the circle are the suggestions of two letter T’s, standing for Toronto Transit. As a whole, the identity represents movement in the form of getting from one point to another. The red colour is maintained, as it is a great signifier of our current TTC design.



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The Principles to a Successful Wayfinding + Signage System
Information / Book Design

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April 2012

The Principles of a Successful Wayfinding + Signage System is a wayfinding + signage initiative that was developed, researched and applied to Sheridan College. A graphic manual was designed to illustrate the various signage and its application. The principles include making wayfinding + signage systems: Universal, Standardized, Aesthetic, Functional, Recognizable and Simple.


2012 Applied Arts Student Awards Winner, Design/Complete Program



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Medium Magazine, University of Toronto (Mississauga)
Editorial

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March 2012

Medium Magazine is UTM's annual student publication. The magazine was designed with Emma Dawn Allain, with direction from editor Michael Di Leo.



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TO Magazine
Toronto Lifestyle & Culture,
For The Young & Creative

Editorial + Photography

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Updated March 2012

TO Magazine is an editorial magazine developed for Toronto's young and creative. This lifestyle magazine is intended to offer young artists and designers inspriational reads. Written material and most photographs and illustrations are original works.

Included: Target Brochure, Specification Board, Identity, Photographs



2012 Applied Arts Student Awards Winner, Design/Editorial

2012 Adobe Design Achievement Awards Semifinalist, Print Communications

RGD Ontario's 2012 Student Awards (Typography), Honourable Mention



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EGG
Package Design

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Update March 2012

EGG is a product that merges organic beauty products with that of everyday breakfast foods. The juxtaposition offers a fun and quirky product. EOS was rebranded for the purpose of this project.


2012 Adobe Design Achievement Awards Semifinalist, Packaging



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Graphic Design:
A Manual for New Designers

Book Design

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December 2011

This manual has been designed for the sole purpose of offering an introduction to graphic design in a simple read. Content covers design thinking, the design process, design production, principles, designer resources and more.

This book has been professionally binded in both hard and soft cover.




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There's No Time To Waste
Information Design Phamplet / Poster

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December 2011

The phamplet is a four-fold advocacy
piece that focuses on the issues of excessive packaging in Ontario households. The information design piece discusses the issue, informs the reader while offering insightful solutions through informative content and information graphics. The inside is a folded poster.




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The Principles of Good Design
Poster

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November 2011

Using Dieter Rams' 10 Principles for
Good Design as an inspriation, a poster was developed to illustrate his principles
in relation to metro systems and how we can use these principles to better and more efficiently organize our wayfinding and signage systems




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Idea Couture: Internship Report
Editorial Book + Photography

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August 2011

An internship report was developed to sum up my experience as an intern at Idea Couture, an strategic innovation and experience design firm. Photos are original.

*formatting and style adapted from
Idea Couture




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Design Thinking:
An Owner's Manual On Design Thinking

Brochure Booklet

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April 2011

Design thinking is the process of design that designers often neglect. This manual of thinking exercises offering an array of design tools is used to help designers become more critical during the creative design process.



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Runway Typeface
Typeface Design

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December 2011

Runway is a full body typeface with a regular, bold and geometric family. The typeface has a unified thickness with very narrow strokes, similar to that of a runway. A fashion show gift bag was developed
to illustrate the font creatively.




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PDSB Chart Your Course 2011-12
Print Design

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October 2011

Chart Your Course: Common Course Calendar is an annual course selection booklet that is handed out to Peel District highschool students every winter term.



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7 Days, 3 Weeks, 21 Days Of Travel
Information Design

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April 2010

7 Days, 3 Weeks, 21 Days of Travel is an information graphic poster that illustrates my consumption of travel for three weeks. Seen through the circle graph, you can calculate the number of places, time and distances travelled.



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